By: John Fisher
1. Trust – You must know with whom you are dealing. In order to experience the peace of mind that you purchased the items appropriate for your unique needs, that the items are authentic, at a fair price, and from someone who will be available in the future – you must know and trust your source. We have been in precious metals since 1995, helping customers with the smallest purchases to those of $1 million or more.
2. Education before Purchase – If you have little or no experience in acquiring precious metals, you will never be embarrassed speaking with us. We will help you get started, or become more knowledgeable if you are an experienced investor. Buying physical gold and silver has a certain “aura” and “mystique”, even for the seasoned investor.
We are here to answer any and all of your questions – with no obligation. We will invest as much time as it takes for you to feel comfortable. We want you to fully understand exactly what you are doing, and why you are doing it – before you purchase anything.
3. Broker vs. Retailer – Most precious metals sellers are retailers. They have inventory on-hand that they need to “turn” or “move”. Quite often, what they recommend is what they have in inventory, not necessarily what best meets your individual needs.
We, on the other hand, are brokers. We carry little or no inventory, and drop ship from our suppliers directly to you. We obtain current market wholesale pricing every time a customer requests an estimate or places an order. We obtain quotes from multiple supply sources to find the most competitive pricing and delivery time.
Our recommendations are not influenced by the necessity to sell what’s “in stock”. We have no carrying costs and we are not influenced by price fluctuations. These factors allow us to provide you with extremely competitive pricing.
4. Sources – We have been buying precious metals for our own personal accounts since 1995. It has taken years to dig through and circumvent the numerous layers of retailers, middlemen, and unscrupulous “wholesalers” who market to the general public. We buy as near to the “source” as is possible, including:
a. Agents for government mints, both domestic and international
b. Wholesale-only distributors
c. Bullion “market-makers”
d. Smelters & refiners
These sources are not available to the general public. They work on extremely thin margins, oftentimes less than one percent. We believe we have found the best combination of price, availability and delivery available in the market.
5. Delivery – Since mid-2008, availability of certain items has become very tight. At times, it is possible to experience delivery delays of four to six weeks, and in some isolated cases, as much as three months. Unfortunately, some dealers use the guise of “long delivery delays” to deposit your monies and cash flow their businesses. We will always advise you as to expected delivery times. We consider fast delivery to be paramount.
6. Service – You should expect to be kept apprised of the status of your order or sale. The size of your order is immaterial. You should have your calls returned promptly. You should know that someone will be available if you have a question, even long after the transaction.
7. Confidence – You should experience the assurance that you have received sound advice, that you have made a prudent investment decision, that you received exactly what you paid for, and that if you have any questions or concerns, you know exactly who to call.
All Things Considered – John’s Commentary
Above all, you should be confident that you have dealt with someone who has personally practiced exactly what you were advised to do. When we buy on your behalf, please know this – we did our very best to obtain the most competitive pricing on the best buys available in the market at that moment. That is what we would do for our family, and that is what we will do for you!
Action to take now: Gold could retrace back to $1,120 on the outside. If you see a significant plunge downward in the next 1 to 2 months, that will be the capitulation plunge, signaling the time to load up as a new up leg is beginning. Remember that when everyone else is scared to buy, that is the exact time you want to buy!
What to buy: I have found great values in gold coins that have previously been quite a bit more expensive. I am finding the same with silver. If you are able to purchase a whole bag of junk silver ($1,000 face value), I have excellent pricing. Call for details.
Quote of the day: “We need only take our heads out of the sand to see clearly that interventionism not only has failed to provide the promised something-for-nothing, but has led to all sorts of undesirable consequences. Indeed, many are just beginning to realize that we are moving towards disaster even though we have been on a wrong heading for decades.” – Leonard Read
